Creating engaging, interesting, and creative content is the key to successful marketing. When you are looking for the perfect content writer, they must have a variety of skills. You need someone who can not only write but also edit and fact-check your work as well!What is the best way in order achieve this? Hire an accomplished team with all three perspectives: planning/bottom-up approach; writing top-down or vertical integration where we take care of both sides (planning & executing); lastly, checking our own mistakes before publishing anything out into the public domain – don’t leave them on Facebook .